Many professionals have made this choice, including the great Finnish architect Alvar Aalto. If you do choose to work from home, know that you’re not alone. If you’re one of those businesses, make sure your plan involves a bridge to move from your initial home office as it grows. There are some businesses that really do benefit from Main Street exposure and actually require it to scale. Sell the fact that you’re a legitimate business to your clients in other meaningful ways. Creatively adapt your surroundings to tell your personal story. Creative professionals don’t need to rely on standard brick and mortar business accoutrements. However, as you’re a home professional, your house is uniquely positioned to serve as a business card for the work you do. You’ll have to weigh these upsides and downsides and work consciously to overcome the disadvantages. It also means a higher marketing expense to make up for the lack of exposure. If others in your area have a highly visible office space, your lack of a sign on Main Street can render your business less legitimate in the eyes of some.
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